Steve Howard: Let's go all-in on selling sustainability

IKEA Three key numbers 1. 3 Billion people coming to middle class by 2013 2. 6 celsius degree higher temperature 3. 12 cities to 500 What IKEA try to go all in and has implemented 1. LED: next big thing, provide light with little heat and last more than 20 years 2. Better cotton. 3. Wood: set standard of all forestry. 4. Within three years, double certified material. 5. Solar penal. 6. Eliminate child labors,and audit all the time to ensure better working condition Conclusion - If you are company leader and not weaving sustainability, he urges you to do it. - Nike, Lego, Timberland have done it. Maybe what they did are not perfect, but in the right direction. - Nice-to-Do to Must-to-do